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ruben.maritime

The first web2.0 spanish blog about Maritime Affairs. El primer blog web2.0 español sobre el sector marítimo.

Disney doubles cruise play

LAKE BUENA VISTA 23 February – Disney Cruise Line is finally expanding its fleet with two new post-Panamaxes after six growth-free years. Parent Walt Disney Company has signed a letter of intent with Germany’s Meyer Werft for construction of two 122,000-gt, 2,500-passenger vessels for delivery in 2011 and 2012 respectively. Currently, Disney's Fincantieri-built 83,000-gt, 1,754-passenger Disney Magic and Wonder (launched in 1998 and 1999) primarily sail Caribbean voyages, but have sporadically ventured into seasonal deployments on the US West Coast and Mediterranean. These non-Caribbean voyages “have recently set booking records and booked 30-50% faster than the existing itineraries at higher prices,” said Disney in a statement, strongly implying where the expanded future fleet will position. Walt Disney Parks & Resorts chairman Jay Rasulo affirmed: "With a larger fleet, we'll have greater flexibility to offer a variety of itineraries.” Given its massive parent company and built-in brand recognition, Disney Cruise Line was originally viewed as a potentially major force in the cruise industry. That sentiment waned on the company’s growth stagnation since its debut, but the newbuilding announcement could herald greater market significance in the future.

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